The John Chow Effect And How It Was All Worth It

by Matt on May.16, 2007, under Blogging

Remember how I spent $125 on a John Chow review from Reviewme.com back in February? Well, after the review was published, I started to question whether it was a wise investment or not. I felt as though my blog wasn’t ready for the influx of visitors that the review provided.

Well it seems as though the review was much more valuable than I had anticpated! The most impressive thing is that even though my posting frequency has taken a dive recently the subscribers tally has remained steady since the post-Chow peak, even increasing in recent weeks. I was expecting subscribers to drop off like flies after February!

I think this goes to show that paid reviews can be effective if you even have a little bit of interesting content, especially if you buy a review off a blog with a readership as devoted as John’s.

2 comments for this entry:

Community Building Blog
May 17th, 2007 on 11:30 am
I think the key is to really target your site to the right audience. A web development or ‘make money online’ blog will always work fantastically on a site like John Chow’s.

- Martin Reed
The Pressures of Blogging Consistently | Nate Whitehill dot Com
August 11th, 2007 on 9:07 am
[...] This is something that Matt from Take More Risks has experienced in the past — as soon as he ordered a ReviewMe from John Chow, he experienced a large influx of readers. It became somewhat daunting for him to keep writing great content. At one point, Matt was concerned that his blog wasn’t ready for such a large influx of readers. Since then, he made a dedicated effort provide his readers with quality content and according to a recent post, it was all worth it. [...]