An Update on the Google Supplemental Index Situation
Some of you might remember that I started a case study for Take More Risks on it’s appearance in Google’s Supplemental Index, thanks to what I believed was the duplicate content filter. Back at the start of March, Google traffic counted for 16% of my overall traffic. In an attempt to increase this figure I began removing unnecessary elements from the single post template in Wordpress in order to concentrate the post content on each page.
I’m glad to announce that Google now brings in almost 50% of my traffic!
I think with some SEO my blog could really start performing in Google. At the minute it isn’t optimised one bit. I’ve been procrastinating over optimising the index page in particular. I mean who am I trying to target? Webmasters? Other entrepreneurs? Which keywords should I optimize the page for? Here are a few ideas (I’ll feed them through Wordtracker and the Google Adwords tool when I get home)
- Sell domains
- Make Money Online
- Young Entrepreneur
I’ll optimize each of my post categories for two different keywords as well. In the past I’ve found that this can dramatically increase search engine traffic. It’ll be much easier to generate keywords for the categories as each is tailored to a specific topic (domains, web development, blogging etc). Since I’m covering so many different topics it’s hard to find some middle-ground for the site’s index. I guess I’ll have to think of something that ties all of the categories together.
Whilst bringing in organic traffic is desirable, I’m struggling at the minute to cater for my existing readers. I think if I continue to improve the content and manage to stick to a proper update schedule then my blog will spread by word of mouth.

April 18th, 2007 on 9:57 am
Good comments about supplemental pages in Google. Thank you
Pratheep
April 20th, 2007 on 1:42 pm
Good one.
Thanks for helping me out also. With your tips, my blog is completely out of supplementary.
April 28th, 2007 on 5:28 pm
Very interesting post. I recently moved my site from Blogger to a hosted Wordpress solution so I’m very curious to see how much duplicate content becomes a factor. I’m interested in hearing more about how it goes for you.